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「良い」を人々の快適な日常のために。
“GOODNESS” FOR THE COMFORT
OF PEOPLE’S DAILY LIVES.

 

Situated in the center between Europe and Asia lies the Middle East, where the language of Hebrew is spoken.
This brand name comes from the Hebrew word meaning “goodness” or “beauty.”
Further, it embodies our concept of “something that makes the people of the world
feel ‘goodness’ when they take it in their hands.”